Social Media
All of this site’s original video content is shared on Pinterest. Pinterest is a sort of gallery itself. Its boards are like museums walls where users, functioning much like museum curators, are free to to hang or “pin” random images they find interesting primarily from the Internet.
Above all, Pinterest potentially reaches a large audience. According to a collaborative of museum social media projects called Museum140, over 500 museums are already on Pinterest. And a recent study revealed that one of the most popular Pinterest themes is the subject of arts and crafts, which constitute as much as 12.4 % of all Pinterest boards.
Many media outlets, including the New York Times, Wall Street Journal and Washington Post have successfully experimented with storytelling on Pinterest boards. Unlike many of theirs, my project’s Pinterest board is a mixture of my own material and “pinned” relevant material from other Pinterest users. In this respect, my story is made in co-operation with the audience. Audience / visitors play a central role in how museums will evolve in the future, so I believe that by giving them a possibility to have a say adds value to the actual piece of journalistic work. Audience feedback and content can provide invaluable information.
